Executive Creative Director · AI Creative Director
Mariano Pérez Baldasare
Sanmariano®. Taste doesn't scale. Systems do. I build both: 24 years of art direction for Apple, Nike and Spotify, Cannes Lions, and AI pipelines that turn one idea into a whole campaign.
Today anyone can generate beauty. The rare thing will be generating meaning. AI gives you style. But it doesn't give you a story. Meaning isn't in the shine. It's in the scar. Because when everything turns into noise, the true luxury will be having something to say.
Over two decades of creative and art direction for brands you know
01Identity system
NeoBranding™
02AI visibility
VANGUARD™
03Synthetic research
SONAR™
04Always-on staff
Ops Agents
05Team AI fluency
Academia
- NAME
- :
- MARIANO_PÉREZ_BALDASARE
- ROLE
- :
- EXECUTIVE_CREATIVE_DIRECTOR
- BASE
- :
- ARGENTINA
Selected
Work.
Cannes Lions, recent cases (most of them made with AI) and selected branding. Hover to see each piece, click a case to watch it.
“Working with Mariano is a true pleasure. He is super talented and committed, always going the extra mile. He constantly comes up with surprising new references that are precisely needed, and his craft is world-class.”
Where I led
- Today, AI Creative Director at Unicoin, and founder of HE4VEN® A.I. Labs: a living system of AI agents that produces brand and creative work at a scale and speed a traditional agency can't match.
- Creative Director for Apple at TBWA\Media Arts Lab (2022 to 2023).
- Co-founder, Chief Creative Officer and Head of Art at Wolf BCPP, my own shop (2015 to 2021).
- Creative Director at Lowe Porta, Chile's #1 agency (2003 to 2015).
What I bring
The craft is solved. Only the idea survives.
I'm not only the strategist, I'm the art director. I see the idea and the execution at the same time, and I pull concepts down into something tangible, fast. The vision and the hand are the same person.
I call it NeoBranding™: brands aren't logos or campaigns, they're entire worlds, built as systems your own AI can read to produce on-brand work on its own. Seeing is believing. And if you can show it, you can sell it.
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Years directing art and brand
Top 0
Most admired creatives in Chile, Agency Scope
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People on my art team
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Brands and production houses
Beyond
the brief.
An exhibition, a perfume, a game, talks and the tools I build. What I make when nobody asks.
Let's talk